Over the past year, many agencies and systems integrators have begun white labeling and directly licensing/selling digital experience platforms as a platform as a service (PaaS). This includes large service firms like SapientNitro, Publicis Groupe, Wipro, Infosys, Deloitte Digital, and Capgemini. This report describes the trend, separates hype from reality, and provides recommendations for when firms are considering these platforms as an alternative sourcing model.