Best Practice Report

Drive Your Digital Experience Investments And Operations With The Right Metrics

Digital Experience Technology Success Metrics For Marketers

November 29th, 2022
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Tina Moffett , Zhi-Ying Barry , Joe Cicman , Janis Teo , Bill Nagel

Summary

Marketing leaders are investing in digital experience (DX) technologies including adtech, martech, and commerce tech to support their digital marketing, commerce, and customer experience initiatives. But many struggle to measure success due to a lack of relevant metrics. This report provides a set of key DX metrics across business, operations, and customer categories that B2C marketing leaders and their teams can use to establish a clear measurement framework and ensure the success of their DX investments and operations.

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