Trends Report

Digital Financial Services Teams Should Embrace Game Mechanics

February 7th, 2014
Benjamin Ensor, null
Benjamin Ensor
Rachel Roizen, null
Rachel Roizen
With contributors:
Ellen Carney , Jennifer Wise , Alex Causey


Digital teams at financial services firms have been slower than digital teams in other industries to adopt game mechanics. But the success of game mechanics in sectors like airlines and education has encouraged digital teams in banks, wealth management firms, and insurance companies to adopt these tactics to encourage digital sales and service use. These early adopters are seeing positive results, including increased online engagement, online banking use, product sales, and social influence. Gamification is a relatively inexpensive way to increase consumer engagement, and when done correctly, it can drive useful results. This report outlines why you should consider game mechanics, offers some good-practice financial examples, and provides a guide for digital strategy teams looking to implement gamification.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.