Trends Report

Digital Financial Services Teams Should Embrace Game Mechanics

February 7th, 2014
BE
Benjamin Ensor
RR
Rachel Roizen
With contributors:
Ellen Carney , Jennifer Wise , Alex Causey

Summary

Digital teams at financial services firms have been slower than digital teams in other industries to adopt game mechanics. But the success of game mechanics in sectors like airlines and education has encouraged digital teams in banks, wealth management firms, and insurance companies to adopt these tactics to encourage digital sales and service use. These early adopters are seeing positive results, including increased online engagement, online banking use, product sales, and social influence. Gamification is a relatively inexpensive way to increase consumer engagement, and when done correctly, it can drive useful results. This report outlines why you should consider game mechanics, offers some good-practice financial examples, and provides a guide for digital strategy teams looking to implement gamification.

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