Digital Go-To-Market Review: Luxury Fashion Brands

February 7th, 2023

Michelle Beeson

With contributors:

Martin Gill , Sucharita Kodali , Fiona Swerdlow , Taylor Hansen , Victoria Manes , Peggy Dostie

Summary

We used Forrester’s Digital Go-To-Market Review methodology to review 15 luxury fashion brands across the attributes essential to their long-term digital success, including the strength of their direct-to-consumer (D2C) operations. Luxury consumers have high expectations of digital experiences, features, and functionality. Luxury brands can no longer rely on their brand heritage or exclusive in-store experiences; to succeed, they must focus on building and enhancing their own digital customer experiences to drive overall sales and engagement across touchpoints. This report showcases our findings from our in-depth review.

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