Trends Report

Digital Leader Career Paths

There Are Three Main Types Of Digital Leaders — And Their Careers Follow Different Trajectories

May 3rd, 2023
With contributors:
Oliwia Berdak , Emily Pfeiffer , Hannah Jachim , Katie Hampton , Winston Clavero , Nicola Shorten , Sam Bartlett


To help digital professionals navigate their careers successfully, Forrester analyzed the profiles of 85 digital leaders working for large global organizations across different countries and industries. The digital role varies substantially between industries and companies based on legacy, digital maturity, and where in the organization digital needs arose first. In this report, we map the various types of digital leaders and their career trajectories and pinpoint what contributed to their success.

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