Global spend on digital technologies is growing: Forrester forecasts an annual expected growth of 7% CAGR from 2023 to 2028, reaching $16.5 trillion — or 17% of global GDP — by 2028. Leading organizations are now exploring how digital technologies can help them cut emissions, achieve net zero by 2050, and win the green market revolution. Based on Forrester’s Digital Business Strategy Survey, 2024, more than two thirds of digital business strategy leaders at digitally advanced organizations are prioritizing improving environmental sustainability in the next 12 months, compared with only 45% of their less advanced peers.