Organizations want holistic solutions for analyzing customer behaviors on their digital properties. Forrester’s 2025 data shows that digital leaders prefer to acquire digital intelligence technologies from one vendor, either as a single solution or assembled from packaged modules. Unifying the monitoring of different aspects of the digital experience, such as UX/UI friction or product feature analysis, helps organizations to efficiently achieve conversion, retention, and engagement through their digital experiences. This is a snapshot of Forrester’s data on digital business technology.