Summary
Organizations want holistic solutions for analyzing customer behaviors on their digital properties. Forrester’s 2025 data shows that digital leaders prefer to acquire digital intelligence technologies from one vendor, either as a single solution or assembled from packaged modules. Unifying the monitoring of different aspects of the digital experience, such as UX/UI friction or product feature analysis, helps organizations to efficiently achieve conversion, retention, and engagement through their digital experiences. This is a snapshot of Forrester’s data on digital business technology.
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