Best Practice Report

Digital Marketing Transformation in the Channel: 10 Key Steps

August 31st, 2018
Dara Schulenberg, null
Dara Schulenberg
With contributor:


As buyers shift their preferences to digital interactions, B2B organizations must transform themselves to market and sell digitally. Channel partners are often challenged with this need to transform and look to suppliers to provide support. Therefore, a top priority for B2B channel marketing leaders is helping their partners transform their marketing and selling efforts. This report details the key steps channel marketing leaders must take to help partners achieve digital marketing transformation in the channel.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.