Best Practice Report

Digital Marketing Transformation in the Channel: 10 Key Steps

Dara Schulenberg
 and  one contributors
Aug 31, 2018

Summary

As buyers shift their preferences to digital interactions, B2B organizations must transform themselves to market and sell digitally. Channel partners are often challenged with this need to transform and look to suppliers to provide support. Therefore, a top priority for B2B channel marketing leaders is helping their partners transform their marketing and selling efforts. This report details the key steps channel marketing leaders must take to help partners achieve digital marketing transformation in the channel.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).