Best Practice Report

Digital Marketing Transformation in the Channel: 10 Key Steps

August 31st, 2018
Dara Schulenberg, null
Dara Schulenberg
With contributor:
Kathy Contreras

Summary

As buyers shift their preferences to digital interactions, B2B organizations must transform themselves to market and sell digitally. Channel partners are often challenged with this need to transform and look to suppliers to provide support. Therefore, a top priority for B2B channel marketing leaders is helping their partners transform their marketing and selling efforts. This report details the key steps channel marketing leaders must take to help partners achieve digital marketing transformation in the channel.

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