Trends Report

Digital Marketplace Owners Must Decide How Open They Want To Be

December 20th, 2019

Summary

The digital marketplace defined: Combine digital technologies with ancient sales practices to enable a modern distribution platform. Curated marketplace owners hand-pick the products and services they wish to offer to their customers, extending value but limiting choice. Open marketplace owners offer customers a wide choice of suppliers, enabling customers to choose the options they wish from multiple providers of the same product or service.

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