Trends Report

Digital-Native Firms Set The Bar For Digital Customer Experiences

August 15th, 2019


Digital-native firms show the future of business: We estimate that at least 75% of 174 $1 billion-plus private businesses are mobile enabled or mobile centered and that 10% to 20% are mobile services. Few incumbents have the digital DNA to disrupt markets. Digital-native firms are fundamentally different from most Fortune 500 companies, but you can replicate their DNA. Learn speed, scale, and customer focus from digital-native experts.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.