Data Snapshot

Digital Teams Must Master A Plethora Of Business Activities

February 27th, 2023
William Dahlgren, Analyst
William Dahlgren Analyst
With contributors:
Oliwia Berdak , Nicola Shorten , Rachel Birrell

Forrester’s 2022 survey data shows that digital teams are involved in a plethora of business activities. They need to be well-versed in strategy, product innovation, analytics, and technology management; they must also excel at cultivating partnerships internally and externally. Setting and refining the digital strategy is high on the digital team’s agenda, as is managing technology budgets and solutions. Remaining close to the customer by tracking digital initiatives, products, and services and measuring their impact is another key ingredient to becoming a successful digital business professional.

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