Best Practice Report

Digital Transformation: Master Startup Methods

Digital Transformation Best Practices: What Incumbents Can Learn From Digital-Native Firms

June 13th, 2018
Julie Ask, null
Julie Ask
With contributors:
Martin Gill , Jeffrey Hammond , Mike Chirokas , Laura Naparstek , Erin Sellers , Peter Harrison

Summary

Digital business leaders face a dilemma: What made their firms successful in the past is now holding them back. Incumbents boast an existing customer base and brand pedigree but are saddled with the crushing inertia of scale. Startups bring agility, pace, and a devil-may-care attitude — and threaten to overturn markets. Forrester interviewed a range of digital disruptors, all founded since 2009, to understand how they operate and what incumbent firms can learn.

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