Summary
Digital technology in the hands of empowered customers is changing the organizational, process, skills, and technology design of the modern enterprise. This is, in turn, changing what they require from and how they interact with services firms. In this new world, successful services firms will become digital orchestrators, combining the skills of business consultants, digital agencies, product development specialists, and systems integrators. Smart CTOs and CIOs will seek out and leverage this new class of firms to assist in the transformation to customer-obsessed businesses.
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