Trends Report

Digitize Your Business Strategy To Unlock New Opportunities

September 11th, 2019

Summary

Digital technologies like mobile help companies extend existing business opportunities. Mobile devices, connected sensors, apps, and AI — paired with iterative development methodologies, disciplines like design thinking, and employee tools like Salesforce and Slack — help transform the business to unlock additional value. Advanced digital tools like APIs, cloud, developer portals, and app stores position the business as a market disruptor.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.