Report

Discover The UK’s Sustainable-Leaning Investors, Then Educate Them

More UK Investors Want To Invest In Their Values Than Actually Do So, An Opportunity For Investment Firms

April 20th, 2022
With contributors:
Oliwia Berdak, Vijay Raghavan, Alex Sobchuk, Cheryl Hart, Shyam Tiwari, Nicola Ostermann, Sam Bartlett

Many UK investors have started thinking about the environmental and social impacts of their investing. But how many? And who are these investors? Are they growing? Our research found that about one in eight are explicitly buying sustainable investment products, and they’re younger, wealthier, and higher-educated than the average investor. But the bigger news is the considerable group of investors who are focused on nonfinancial impacts from their investments but are not yet buying these kinds of products. This report dives into both groups and provides insights and advice for capitalizing on the opportunity.

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