Summary
Digital financial advice platforms deliver free or low-cost investment and other financial guidance to consumers who are planning for goals such as home ownership, education, and retirement. Successful startups use software to create recommendations specific to the individual. Most appeal to consumers who cannot or choose not to get person-to-person advice. While previous generations of online advice sputtered, improving technology and continued investment mean that digital financial advice will be a disruptive force and competitive differentiator in retail financial services. This is an update of a previous report published in May 2014; Forrester reviews and updates it periodically for continued relevance and accuracy.
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