Best Practice Report

Disrupting Finance: Digital Insurers

Digital Insurance Startups Aim To Offer A Better Customer Experience

January 31st, 2018
With contributors:
Aurelie L'Hostis , Ellen Carney , Edoardo Zavarella , Benjamin Ensor , Sam Bartlett


The past few years have seen the emergence of a growing number of digital insurance startups like BIMA, Cuvva, Lemonade, Oscar, Slice, and Trōv, which use digital technologies to simplify the buying and managing of insurance, streamline operations, and offer flexible and tailored coverage to customers. These digital insurers have started to explore the impact of digital technologies on the entire insurance value chain — beyond just distribution. Read this report to learn who the main players are, assess their disruptive potential, and understand how to outsmart them. This report was originally published in September 2014; Forrester reviews and updates it periodically for continued relevance and accuracy.

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