Trends Report

Disruptive Renewal

An Empowered Report: How To Drive Transformational Product Innovation In Your Organization

November 18th, 2010
With contributors:
James McQuivey, PhD , Annie E. Corbett , Abe Garon , Mike Gilpin


Neither disruption nor product innovation are new, but let us be clear: Your company is about to be disrupted like never before. Consumers are adopting disruptive technology — namely connected devices — at an unprecedented rate, and these are permanently changing the way in which your customers interact and engage with your products and services. Radio and television catapulted the western world into the media age. Now, connected devices are thrusting the world into the connected age. Unless your company is ready with a radical program of product innovation that harnesses this disruption, the best you can hope for is to miss major new opportunities. The worst? The death of your product.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.