Trends Report

Double-Down On Sustainability Amid The Pandemic Recession

August 20th, 2020


Technology leaders face budget cuts across major initiatives during the current crisis, so new sustainability initiatives are vulnerable to budget freezes or project delays. This research shows leaders why they should instead protect these initiatives. Sustainability cuts costs without reducing value: It’s good for the environment as well as for your finances, customer experience, and overall adaptability. You will need to adjust your sustainability budgets based on the mode your company is in: survival, adaptive, or growth. Take advantage of new pandemic-driven sustainability opportunities, such as measuring energy reductions due to closed offices, solving supply chain woes through the circular economy, and scoring discounts on green technology or power. To understand the total cost of your sustainability project, use the framework in The Forrester Technology Sustainability Framework and/or schedule an inquiry.

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