How does an enterprise make sense of operations, logistics, and finances? There's just too much information for any one person to process. So it's business intelligence (BI) to the rescue! But how does BI differ from reporting and management information systems? This road map will give you an understanding of the four critical steps in strategizing around BI to achieve business goals: 1) establish the value of BI; 2) set the right strategy; 3) execute the strategy with precision; and 4) measure and optimize results.