Best Practice Report

Drive Your Future Fit Vision And Strategy With Leadership Storytelling

February 28th, 2023
Phil Brunkard, null
Phil Brunkard
With contributors:
Pascal Matzke , Hannah Jachim , Demi Starks


Tech executives must develop highly adaptive strategies to prepare their firm for the future. They must be the force that inspires change by breaking down silos; connecting with hearts and minds; aligning people to action; and confidently shaping an ambitious vision. This report shows how tech executives can use leadership storytelling as an effective way to cocreate and communicate a future fit tech strategy.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.