While recent years have seen increased issuance and merchant acceptance of contactless payments in the US, consumer usage remains low. Some institutions are exploring instant issuance and contactless payment stickers as steps to alter this dynamic, but Forrester believes that such efforts must be tied into broader marketing to increase awareness. With nearly half of US online users still unsure of what contactless payments are, product strategists need to focus on the coordinated marketing necessary to drive awareness and create repeat usage.