Trends Report

Driving Customer Engagement With B2B Ratings And Reviews

August 20th, 2018
JB
John Bruno
With contributors:
Madeline King , Daniel Hong , Sam Bartlett

Summary

Few B2B companies doubt the value of having ratings and reviews on their websites. But developing and offering any feature comes with a price. This report shows how B2B digital business professionals can use best practices and proven methodologies to determine when conditions are right for implementing ratings and reviews. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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