Best Practice Report

Driving Successful Sales Force Automation Adoption

January 1st, 2018


The adoption of strong sales processes is a pre-requisite in the successful adoption of sales technologies. Sales management must lead by example in the adoption of the sales process, or everything falls apart. It is critical to set expectations around process compliance and data accuracy for individual sales reps.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.