Trends Report

Dump Your "Set It And Forget It" Approach To Social Technology

Actively Audit Your Social Technologies To Bypass Missteps

March 23rd, 2017
EL
Erna Alfred Liousas
With contributors:
Brigitte Majewski , Joe Stanhope , Stephanie Liu , Christine Turley , Anna Berman

Summary

The technology selection struggle isn't getting easier for B2C marketers, especially when it comes to fast-changing social technologies. Selecting social technologies is complicated, leading to a passivity that puts innovation and flexibility at risk. Whether you are purchasing or culling social technology from your marketing stack, read this report to learn four key technology areas to watch out for and what you can do about them.

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