Summary
Dynamic commerce is revolutionizing traditional e-commerce sales by using a continuous feed of data to deliver contextualized commerce moments to consumers. Large retailers like Amazon and Walmart are already integrating these strategies to meet consumer demands for relevant and localized content. Dynamic commerce increases conversions in each of three key moments for customers: discover, engage, and experience. Brand manufacturers can read this report to design their dynamic commerce strategy from three distinct playbooks and begin taking next steps to accelerate their transition to dynamic commerce.
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