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For eBusiness & Channel Strategy Professionals

eBusiness' Role In Regaining Traveler Loyalty

December 15, 2008

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  • By Henry H. Harteveldt

Why Read This Report

The number of US online leisure travelers has fallen from 31% in 2006 to 25% in 2008. Travel eBusiness contributes to this loss by not making online travelers feel welcome, not letting them control the information they want to see on the home page, and failing to create an adequate level of confidence that the firms are taking the necessary steps to protect and respect travelers' personal information. A recent Forrester report identifies why online travelers are worth winning back and illustrates several steps travel eBusiness professionals can take to achieve this objective.

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