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eCommerce Sales Of €9.4 Billion In 2015 Make Russia The Fourth Largest Market In Europe

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March 22, 2016

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Why Read This Brief

eCommerce sales of €9.4 billion in 2015 make Russia the fourth largest and fastest growing eCommerce market in Europe. Despite the turbulence of the Russian economy in 2015, eCommerce growth will remain strong as consumers search for better prices online to offset the crisis in their economy. Although only 2.2% of retail sales in Russia were online in 2014, this is set to double by 2020, driven by consumer electronics, appliances, and clothing and accessory sales. This report considers the factors impacting the economic climate in Russia, identifies what makes the Russian eCommerce market different from Western Europe, and details the strategies that Russia retailers are adopting to grow their online sales.

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