Eight Steps To Identify The KPIs That Matter

Many market insights professionals are already tracking metrics that their executives believe are crucial to predicting business health and performance. But, are those metrics really crucial? Businesses often adopt generally accepted metrics, like customer satisfaction or Net Promoter Score, without fully identifying how they link to actual business changes and performance. This makes it very difficult to improve business results or to explain why certain changes happen. In this report, Forrester shares a process that helps market insights professionals identify the metrics that are true drivers of business success — and how to get the business to adopt these KPIs rather than other, unproven metrics.