Trends Report

Elevate Customer Obsession With A Digital Intelligence Strategic Plan

November 23rd, 2015
James McCormick
With contributors:
Mary Pilecki , Emily Miller


Digital intelligence is a modern digital analytics practice that requires an enterprisewide initiative that changes the way customer insights (CI) professionals gather, integrate, understand, and apply digital customer data. This report defines a five-component strategic plan to help with this initiative.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.