Postsale teams that are responsible for customer retention, growth, and advocacy have much to gain from adopting AI to automate tasks and support interactions that improve customer experiences. While most teams continue to tinker with AI, now is the time to move forward boldly and put AI to use in practical ways that not only increase efficiency but also help teams add value to customer experiences. This report will help you determine which actions among Forrester’s AI starting points are right for your organization.