Trend Report

Elevating AI’s Role In Customer Retention, Growth, And Advocacy

How Postsale Teams Can Achieve Positive Impact With Even Modest AI Adoption

 and  five contributors
Oct 31, 2025

Summary

Postsale teams that are responsible for customer retention, growth, and advocacy have much to gain from adopting AI to automate tasks and support interactions that improve customer experiences. While most teams continue to tinker with AI, now is the time to move forward boldly and put AI to use in practical ways that not only increase efficiency but also help teams add value to customer experiences. This report will help you determine which actions among Forrester’s AI starting points are right for your organization.

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