Embed Innovation To Drive Continuous Improvement In Mobile Insurance

In the mobile mind shift, insurance customers expect that they can get what they want, just when they need it, thanks to that handy mobile device that's never very far away from them. As a result, digital insurance teams must constantly experiment to develop the new thinking needed to continuously improve their mobile services. But it's not easy: Emerging device forms like wearables expose the gaps between digital insurance team ambitions and the ability of insurance systems — and people — to support these new mobile forms. This report provides a framework to accelerate mobile innovation. This is an update of a report originally published on February 6, 2014; Forrester reviews and updates it periodically for continued relevance and accuracy.