Planning Guide Report

Emerging Companies: Planning Assumptions 2019

August 3rd, 2018


SiriusDecisions has identified five planning assumptions that should drive the priorities of emerging-company marketing leaders in 2019. Defining and implementing a planning process that contributes to the achievement of growth objectives is critical to the success of the marketing organization and the company. Marketing leaders have an opportunity to transform themselves into revenue partners capable of supporting the company’s growth.

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