Blazing-fast performance for both transactions and analytics is the goal of the new and emerging database category that Forrester calls translytical databases. Powered by in-memory technology and a scale-out architecture, this new class of database is designed to support both transactions and analytics without sacrificing transactional integrity, performance, scale, and analytical capacity. Translytical databases can have a hypertransformative effect on enterprise architects' ability to deliver analytical insights at lightning speed. Oracle, SAP, and VoltDB are among the vendors that offer this technology now.