Trends Report

Employee Experience Efforts In Asia Pacific Are Well-Intentioned But Misguided

AP Firms Are Turning Their Attention To EX To Fight Rising Challenges, But Need To Do More

December 9th, 2019
With contributors:
Ashutosh Sharma , David Brodeur-Johnson , Samuel Stern , Sukriti Dangi , Bill Nagel

Summary

The employee experience (EX) is hot in Asia Pacific (AP). Conferences on the theme sell out; EX-related job titles are increasingly visible in the market; vendors across the region have been rebranding their offerings around EX; and tech startups in the sector are proliferating. Despite the buzz, AP firms struggle to move the needle on EX. This report highlights the challenges these firms face in improving their EX and recommends ways that customer experience (CX) professionals can help overcome them.

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