Trends Report

Empowered Consumers Go Green

Empowerment Drives The Sustainability Transformation

January 19th, 2021
Anjali Lai, null
Anjali Lai
Salvatore Schiano, null
Salvatore Schiano
With contributors:
Keith Johnston , Lexie Lawhon , Rachel Birrell


The past 20 years have enabled consumers to buy more products from more places more cheaply, but consumers feel unfulfilled. The rapid escalation of self-centered experiences has ignored a core human need: contributing to a shared purpose. As empowered consumers become aware of threats to environmental sustainability, they are wielding their buying power to participate in the solution. Read this report to understand the key attitudes and behaviors to consider when winning and retaining increasingly “green” empowered shoppers.

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