Enterprise architects guiding business transformation initiatives rely on artifacts from business process management (BPM) and master data management (MDM) strategies to identify the information services that provide the most value to the business and IT. Linking BPM and MDM strategies produces better results, but this can't happen if these strategies are not based on a common information architecture. In order for re-engineered business processes to work well, enterprise architects must collaborate with business process professionals, data managers, and IT stakeholders to ensure that these processes are built on a solid data foundation.