Trends Report

Enterprise Innovation Needs A Game Plan

December 19th, 2008
With contributors:
Christopher Andrews , Matthew Brown , Edward Radcliffe , Sara Burnes , Josh Bernoff


The practice of fostering innovation by tapping into large groups on the Web to capture their great ideas — also known as crowdsourcing — has received much attention. Yet new trends often breed misunderstanding, and crowdsourcing is no different. Many enterprises launch crowdsourcing initiatives before defining clear value propositions and structured use cases. It's time for a more systematic look at what crowdsourcing is — and what it isn't. This report begins by exploring both enterprise doubts and best-practice success stories. We then present a planning framework that enterprises should use to ensure crowdsourcing success. By focusing on each of four critical aspects — people, objectives, strategy, and technology — enterprises will realize powerful innovation returns.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.