Trends Report

Enterprise Mobile Application Adoption Trends In India

Indian Firms Must Adopt An Outside-In Approach To Maximize Their Mobile App Investments

February 4th, 2014
KG
Katyayan Gupta
MB
Manish Bahl
With contributors:
Dane Anderson , Abhinav Dhruwa

Summary

Indian firms are increasingly investing in mobile applications to better engage with their customers, partners, and employees. Forrester recently surveyed medium-size and large organizations in India to understand the state and maturity of enterprise mobile applications in India. We gathered information on 59 live mobile application projects being carried out by 41 organizations with more than 500 employees in India and analyzed the details of these projects to determine how Indian firms leverage mobile apps for different use cases. This report helps infrastructure and operations (I&O) professionals understand the types of apps Indian firms are creating, who is developing them, and how much time and money is required for application development. Finally, we provide advice for I&O pros on how to build mobile apps on systems of engagement to better win, retain, and serve internal and external stakeholders.

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