Trends Report

Enterprise Social Networking 2010 Market Overview

April 22nd, 2010
With contributors:
Matthew Brown , Sara Burnes

Summary

2010 will be a defining year for enterprise Web 2.0. With IBM Lotus and Microsoft attempting to extend dominant positions in collaboration and messaging to social software, a very broad and rich landscape of technology vendors will differentiate to stay relevant in this crowded market. With enterprise social technologies, buyers must now assess vendors pursuing three distinct strategies: commoditization, horizontal and vertical solutions, and integration with adjacent technologies. The trend will drive lower-cost options for many and higher-value purpose-fit options for those that require them.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.