Best Practice Report

Enterprise Software Trials: Driving Continued Progress

January 1st, 2018


B2B companies are notorious for flooding the market with trial offers that aren't properly supported, both from an external and internal perspective. Segment trial prospects by their level of utilization to determine how to best engage them. Use automated systems to fine-tune the relevance of communications with trial prospects, and keep sales aware of their progress.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.