Enterprise Software Trials: Optimizing Disposition

January 1st, 2018

Summary

B2B companies are notorious for flooding the market with trial offers that aren't properly supported, both from an external and internal perspective. In the final phase of a software trial, it's essential to recognize and act on transition signals from trial prospects. Possible trial outcomes typically include a handoff to sales, an extension of the trial or entry of prospects into other nurture streams.

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