Trends Report

Enterprise Video's Future Aligns With Customer Obsession

Your Employees Expect Video, So Use It To Engage Them

March 2nd, 2017
NB
Nick Barber
With contributors:
Stephen Powers , Jaclyn Galan , Peter Harrison

Summary

Enterprises can meet employees' consumer-level expectations around video and support a customer-obsessed culture at the same time. Enterprise video strategies include a mix of live and on-demand content and videoconferencing that pulls the levers of the customer-obsessed operating model. To get closer to their customers with video, application development and delivery (AD&D) professionals need to have a unified strategy around enterprise and online video that favors personalization in order to engage employees and customers alike. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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