Trends Report

Envisioning The Future Of Omnichannel Commerce

Omnichannel Encompasses Customers, Engagement, Fulfillment, And Pricing

July 21st, 2021
With contributors:

Summary

Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still grapple with how to transform from multichannel to omnichannel. Omnichannel capabilities cover four key areas: view of the customer, engagement, fulfillment, and pricing. In fact, the COVID-19 pandemic has turbocharged the speed with which retailers focus on omnichannel fulfillment. This report helps digital business professionals understand how to transform, why these areas are separate projects, and why these capabilities are critical to win and retain business from empowered customers.

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