Trends Report

Establish A Baseline For Mobile KPIs

Benchmarks: The Mobile Marketing Playbook

February 10th, 2014
JW
Jennifer Wise

Summary

Marketers continue to advance from being mobile novices to approaching mobile strategically. With this maturity comes the responsibility to prove the success of mobile programs. However, in a rapidly evolving landscape that lacks industry and competitive benchmarks, this is no easy task. This report outlines how marketers can leverage dashboard technology to set their own mobile baselines and use them to track and validate performance over time.

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