Charter Report

Establishing A Sales Operations Program Charter

July 8th, 2019


Establishing a program charter for a sales operations initiative helps drive and manage change while mitigating confusion, scope creep, and delays. The program charter defines the scope and purpose of the sales operations program and authorizes team members to make timely decisions. The sales operations program charter aligns programs with corporate and/or sales objectives and helps ensure sustained executive engagement. In this report, we discuss the benefits of a well-designed sales operations program charter and outline its essential elements.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.