Summary
Establishing a program charter for a sales operations initiative helps drive and manage change while mitigating confusion, scope creep, and delays. The program charter defines the scope and purpose of the sales operations program and authorizes team members to make timely decisions. The sales operations program charter aligns programs with corporate and/or sales objectives and helps ensure sustained executive engagement. In this report, we discuss the benefits of a well-designed sales operations program charter and outline its essential elements.
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