Summary
In 2030, total retail sales in the Europe-5 economies — France, Germany, Italy, Spain, and the UK — will reach €2.8 trillion. Consumers in the Europe-5 countries will spend €586 billion on online purchases in 2030, and this will account for nearly 21% of total retail sales in these five markets. This report provides a five-year forecast for total retail sales, e-commerce sales, and e-commerce penetration of 22 product categories for each of the Europe-5 economies.
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