Summary
Wake up, marketing automation vendors: The European market is getting hot! Forrester's Q4 2012 US And Europe B2B Marketing Tactics And Benchmarks Online Survey shows us that the rate of investment is now higher in Europe than in the US in nine of the 10 categories of marketing automation. Local executives of several vendors who are already based in Europe can confirm this increased interest in marketing automation. Forrester maintains a list of marketing automation vendors headquartered in Europe, based on client feedback. This report updates the list with 2012 business data and five new entries.
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