Forecast Report

European Digital Banking Forecast, 2014 To 2018

Tablet Banking Will Overtake Mobile Banking By As Soon As 2016

May 15th, 2014
With contributors:
Oliwia Berdak , Alex Causey , Jeff Wray


Online and mobile banking are now widespread across Western Europe, with small numbers of people banking on tablets. Over the next five years, growing adoption of smartphones and tablets will result in both an increase in the number of people using digital banking and a change in the devices that they use. While mobile banking use will grow fast, tablet banking will grow twice as fast. In this report, we look at the underlying drivers and growth of digital banking in seven Western European countries from 2014 to 2018: France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.