Trends Report

European Marketers: Get Ready For Data-Driven TV Planning

The Shift From Content To Audience Targeting Accelerates In Key European TV Markets

September 7th, 2016
SM
Samantha Merlivat
With contributors:
Mary Pilecki , Jim Nail , Kasia Madej

Summary

TV is not immune to digital disruption: TV providers across Europe are forced to innovate to keep pace with changing consumer demands and intensified competition from digital challengers. Dynamic and data-driven advertising are becoming a reality and will change how TV is planned in the future. B2C marketers should read this report to find out what opportunities these changes create for advertising, as they challenge the dynamics underlying linear broadcast and traditional TV buying and selling.

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